Design Media




			News articles Scott Friese Joins Design Media as Director of Learning Solutions. Read this article... Jack Welch’s Advanced Management Program engages Design Media to design and develop a Participant Workbook. Read this article... A major biotech firm chose Design Media to design and develop their Sales Performance training program. Read this article... University of California at San Francisco (UCSF) selected Design Media to create the training component of their CARE program. Read this article...
			Scott Friese Joins Design Media as Director of Learning Solutions Scott Friese has joined Design Media as the Director of Learning Solutions. Scott comes to Design Media with over ten years of instructional design experience at Intrepid Learning, VitesseLearning, UC Berkeley Extension Online, and Digital Think. In his most recent work at Intrepid and Vitesse, Scott was leading large design teams responsible for highly visible initiatives for global audiences. One of his core talents is successfully working in and designing for cross-cultural and multi-lingual environments. His undergraduate degree is from Villanova and his Master’s Degree is in Spanish Literature from Middlebury College. In addition, Scott was a National Endowment for the Humanities Fellow in 1994 for the program Spain Today and Toward 2000. Design Media is a cutting-edge full-service learning company. Many Fortune 1000 companies choose to engage with Design Media for quick and effective delivery on the comprehensive solutions they propose, as well as consulting, needs analysis and evaluation services. Design Media has the production facilities, the team, and the experience to create world-class learning solutions, be they eLearning, instructor-led training, mobile-learning, events, or broadcast quality video. Their goal is to enhance business effectiveness with learning that is pertinent, sustained and qualitative. For moare than 30 years, Design Media has integrated the art and science of instructional design, information architecture, performance technology, and media development to create custom-tailored learning and performance programs for such clients as: Genentech, Jack Welch LLC, Applied Materials, Sun Microsystems, Wells Fargo Bank, the State of California, Charles Schwab, McKesson, Amgen and Sephora. Return to Top
			Jack Welch’s Advanced Management Program engages Design Media to design and develop a Participant Workbook. Jack Welch, one of the most admired and influential CEOs in the world, chose Design Media to develop a Workbook for his intensive, action-oriented management seminar for 100 business leaders and entrepreneurs from around the world. In collaboration with Jack and Suzy Welch, Design Media developed a 115-page Workbook for Welch’s two-day Advanced Management Seminar. The Workbook presents key concepts from Welch’s best-selling book, WINNING, and engages participants with challenge questions, self-assessments, and key practices to help participants apply these compelling management and leadership techniques to their unique businesses. Welch’s seminar, produced by HSM, debuted in Boston on November 28–30, 2005, with 100 CEOs and business leaders from 13 countries. Participants used the Workbook throughout the two days as Welch, in his passionate, straightforward style, delivered insight and advice on topics such as candor, differentiation, building a winning team, competition, and growth. Design Media’s Workbook received praise from seminar participants for its quality, thoughtful design, and value as a resource for internal management teams. Design Media’s project team also earned kudos from Jack Welch for their quality work, as well as their efficient and timely process in development of the Workbook. Design Media, a leader in learning solutions, is proud to provide learning materials for a world-class business leader whose style of management has become the gold standard in business. Return to Top
			A major biotech firm chose Design Media to design and develop their Sales Performance training program. The Sales Performance Program is a key vehicle in helping to achieve the organization's strategic goals. The program is centered on ten key best-practices behaviors. Its purpose is to define and make actionable best-in-class behaviors throughout the sales organization. The objectives include: Increase sales effectiveness and productivity Enhance the value of customer interactions Maintain a competitive edge Exceed already challenging revenue goals and expectations Maintain and enhance the field force image Return to Top

University of California at San Francisco (UCSF) selected Design Media to create the training component of their CARE program.

UCSF CARE Program The Financial and Administrative Department [FAS] of UCSF provides all of the support services for the University ranging from campus life activities, human resources and training, legal, payroll and accounting, building operations, janitorial services, and law enforcement.To unify and quantify the efforts of each department to provide outstanding customer service, FAS developed standards called CARE (Collaborative, Accountable, Responsive, Efficient), which represent the expectation for each employee. This represented a cultural shift within the FAS leadership group. The challenge would be to motivate the additional 1200+ FAS employees to learn and embrace these new standards.

Design Media began by capturing stories through focus groups and one-on-one interviews with employees who were perceived by both leadership and associates as role models for the organization. Their stories about what it means to CARE became the central theme of the training and were used to set the tone for each module in the course. Their unscripted and spontaneous responses to what it means to be Collaborative, Accountable, Responsive, and Efficient draws the learner into the content of the course.

This 90-minute Web-based tutorial features:

Branching Scenarios – These real-life case studies allow the learner to explore a variety of customer service-related problems/resolutions based on their input. Each scenario begins by presenting the learner with a description of the problem. The learner is then asked to choose an appropriate course of action. Each course of action provides the learner with a different outcome. The goal is to demonstrate that there are more effective and customer-friendly approaches to problem solving.

Printable Job Aids – Job aids that highlight important concepts provide ongoing support and just-in-time training. For example, job aids with tips for effective communication, how to be a team player, how to say yes, and dealing with difficult customers were created.

Manager Toolbox – Supplementary information that is more relevant to management-level staff about implementing the C.A.R.E. standards is provided through a Manager Toolbox.

Certificate of Completion – Upon successful completion of the C.A.R.E. Web-based training, learners are able to print out a certificate.

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