A strategic marketing plan and new web site increases awareness of the San Francisco Legacy Business program. Legacy Businesses are the soul of the city and as the first-of-its-kind in the United States, the San Francisco Legacy Business program pioneers a unique approach to promoting the small business community. The purpose is to maintain the city's cultural identity and to foster civic engagement by assisting long-operating businesses to remain vibrant. The Legacy Business Registry provides educational and promotional assistance to Legacy Businesses to encourage their continued viability and success.